Since all online courses contain videos, YouTube can be utilized effectively as one of the key channels for promotion. We will discuss YouTube separately from the remaining social media channels here:
YouTube – There's a good chance that being an instructor, you already have a YouTube channel. If not, now is a good time to start. Once you create the YouTube channel, you can do the following to promote your courses:
Other Social Media Channels – You can use other social media channels such as Facebook, LinkedIn and Twitter to post the announcement about the launch of your course and to provide attractive offers to join your course. You can also share a trailer of your course or a part of the lectures on these social media channels and provide a link to the course section on the website.